A short film by Morzine Source Magazine, produced by Story Crafters and supported by Skiidy Gonzales, Alpine Property, Billski and The Cavern Bar.

One Customer, One Story

It is with courage and determination that the volunteers of Secours en Montagne risk their lives to save the lives of others. And this, in all weathers. A story that deserved to be shared on video.

Challenge

A local magazine in Morzine de Haute-Savoie wanted to present the Adssm74 Mountain Rescue and raise public awareness of the dangers of the mountains.

Solutions

To reach the public and attract their attention, we have chosen to focus the video on the history of Mountain Rescue and its volunteers by showing who they are, what they do and the reasons why it is important to support.

To do this, we interviewed the President of the association who tells with passion and realism the daily life of mountain rescuers. The interview is accompanied with images depicting the volunteers and the conditions in which they donate their time to save lives.

Results

After 3 months of broadcast on social networks, the video has more than 13,000 views and many interactions.